Privacy Policy

At Comfee Wear ("we", "our", or "us"), we are committed to protecting your privacy and ensuring that your personal information is collected, used, and safeguarded in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, or interact with our services.

1. Information We Collect

We collect several types of information from and about users of our website, including:

A. Personal Information You Provide Directly:

Contact Details: Name, email address, phone number, shipping and billing address.
Payment Information: Payment details (credit/debit card information, PayPal, etc.) processed securely via our third-party payment gateways. We do not store complete payment card details on our servers.
Account Information: Username, password, order history, and saved preferences (if you create an account).
Customer Support: Information provided when contacting us via email or WhatsApp regarding inquiries or support.

B. Information Collected Automatically:

Device & Usage Data: IP address, browser type, operating system, referring URL, pages viewed, time spent on pages, and device identifier.
Cookies & Tracking Technologies: Information gathered through cookies, web beacons, and similar technologies to enhance your browsing experience and analyze site traffic.

2. How We Use Your Information

We use the information we collect for the following business purposes:

To Process & Fulfill Orders: Processing payments, arranging shipping, delivering products, and managing returns or exchanges.
Customer Communication: Sending order updates, shipping notifications, and responding to your customer support requests.
Marketing & Promotions: Sending promotional emails, newsletters, and exclusive offers (only if you have opted in). You can opt out at any time using the "Unsubscribe" link in our emails.
Store Improvement & Analytics: Analyzing website traffic and customer trends to improve our product offerings, website user experience, and service performance.
Security & Legal Compliance: Protecting our store against fraud, unauthorized transactions, and complying with applicable UK legal and regulatory obligations.

3. Sharing Your Personal Information

We do not sell, rent, or trade your personal data to third parties. We only share your information with trusted third-party service providers necessary to operate our business:

Payment Processors: Secure payment gateways (e.g., Stripe, PayPal, Shopify Payments) to process transactions safely.
Shipping & Courier Partners: Logistics and delivery partners (e.g., Royal Mail, DPD, EVRi) to deliver your parcels.
E-Commerce & Hosting Platforms: Our website platform and hosting providers for maintaining store operations.
Marketing Services: Email marketing providers (e.g., Klaviyo/Mailchimp) to manage communications (if subscribed).
Legal Requirements: We may disclose information if required by law or to protect our rights, safety, and security.

4. Cookies & Tracking Technologies

We use cookies to:

Keep track of items in your shopping cart.
Remember your preferences and saved settings.
Understand how visitors navigate and interact with our website.

You can choose to disable cookies through your browser settings; however, some features of our website may not function properly without them.

5. Data Retention & Security

Security: We implement technical and organizational security measures (including SSL encryption) to protect your personal data against loss, misuse, or unauthorized access.
Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, complete orders, and meet legal/tax retention requirements.

6. Your Rights Under UK GDPR

If you are a resident of the UK or EEA, you have the following rights regarding your personal data:

Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete personal information.
Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data under certain conditions.
Right to Restrict or Object: Limit or object to how we process your personal data.
Right to Data Portability: Request transfer of your data to another organization.
Right to Withdraw Consent: Opt out of marketing emails at any time.

To exercise any of these rights, please contact us at comfeewear.co.uk@gmail.com.

7. Third-Party Links

Our website may contain links to external sites (such as social media platforms). We are not responsible for the privacy practices or content of these third-party websites. We encourage you to read their respective privacy policies.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. Updates will be posted on this page with an updated "Last Updated" date.